Elista LED-SU43ECA69 vs Toshiba 43C350LC – Which TV is Better? (2026)

ALERT

Elista LED-SU43ECA69
Rs.43,990.00

Toshiba 43C350LC
Rs.44,215.87

Model No

LED-SU43ECA69

43C350LC

TV Type

Smart TV

Smart TV

Screen Size

43 Inch (109.22 cm)

43 Inch (109.22 cm)

Resolution

4K 3840 x 2160

4K 3840 x 2160

Aspect Ratio

16:9

16:9

Motion Rate

60 Hz

120 Hz

Viewing Angle

178°/178°

178°/178°

USB

USB Version	: 2.0
Supported Audio Formats	: MP3, AAC, WMA, WAV, FLAC
Supported Video Formats	: MPG, MPEG, MP4, MOV, MKV, AVI, FLV, WEBM
Supported Picture Formats	: JPEG, PNG, BMP, GIF,

USB Version	: 2.0
Supported Audio Formats	: MP3, AC3, AAC, HEAAC, WMA
Supported Video Formats	: MPG, MPEG2, MPEG4 -PS, MP4, MKV, AVI, ASF, FLV
Supported Picture Formats	: JPEG, JPG, PNG, BMP

Video

Backlight	: 4K UHD LED
Panel	: A+ Grade Panel

BackLight	: 4K UHD Full Array LED
HLG	: Yes
HDR	: Yes
HDR 10	: Yes
Dolby Vision	: Yes
4K Upscaling	: Yes
Noise Reduction	: Yes
Picture-in-Picture	: Yes
Picture Engine	: REGZA Engine 4K

Audio

Audio Output ( RMS )	: 24 W
Speaker Type	: Side Firing Box Speakers

Audio Output ( RMS )	: 2 X 15 W
Dolby Atmos	: Yes
Sound Effect ( DSP )	: Harman Kardon®

Connectivity Options

HDMI	: 3
USB 2.0	: 2
AV In	: 2 Yes
Wi-Fi	: Yes
Audio Out	: Yes
Bluetooth	: Yes
Headphone	: Yes
Ethernet / LAN	: Yes

HDMI 2. 1	: 3
USB 2.0	: 2
HDMI ARC	: Yes
HDMI CEC	: Yes
HDMI eARC	: Yes
RF Antenna	: Yes
Bluetooth ®	: Yes
Wireless Built-In	: Yes
Ethernet / LAN	: 1 Yes
Earphone / Audio Output	: 1 Yes
RCA Composite Video Input	: 1 Yes
L / R Audio Input For Composite	: 1 Yes
Digital Audio Output - Optical	: 1 Yes

Smart TV Features

Operating System	: Android 8.0 ( AOSP )
CPU	: Quad Core
UI	: Cloud TV
RAM	: 1 GB
ROM	: 8 GB
App Store Type	: Yes
Screen Mirroring	: Yes
Browser Support	: Yes

Operating System	: Fire TV
Works with Alexa	: Quad Core
App Store	: Fire TV App Store

Other Features

Design	: Bezel Less design
Color	: Black
Voice Remote	: Yes
Warranty	: 1 +1 Year

Design	: Bezel-Less Design
Sleep Timer	: Yes
Closed Caption	: Yes
Parental Control	: Yes
Alexa Integration W / Voice Remote	: Yes
Warranty	: 1-Year Warranty
On-Screen Display	: English, French, Spanish

General Details

Power Requirements	: AC 100 - 240 V, 50/60 Hz
Power Consumption	: 70 W
Power Consumption Standby	: 0.5 W
Net Weight Wthout Stand	: 6.7 Kg
Net Weight Cartoon	: 8.7 Kg

Power Supply ( Voltage, Hz )	: AC 120 - 240V / 60Hz
Power Consumption	: 160 W
Power Consumption Standby Mode	: < 0.5 W
Set Weight ( Without Stand )	: 6.80 Kg
Set Weight ( With Stand )	: 7.21 Kg
Wall Mount Pattern	: 200 mm X 300 mm

Supplied Accessories

Voice Remote Control	: Yes
2 X AAA Batteries	: Yes
User Manual	: Yes
Wall Mount	: Yes
Desktop Stand	: Yes
Stand Support Screw - 4	: Yes

Voice Remote Control	: Yes
2 Batteries	: Yes
Power Cord	: Yes
User Manual	: Yes
Warranty Card	: Yes
Quick Setup Guide	: Yes

Compare Elista LED-SU43ECA69 with:

Compare Toshiba 43C350LC with:

Key Differences

Both TVs come in similar screen sizes, making them suitable for comparable viewing setups and room environments. Elista LED-SU43ECA69 and Toshiba 43C350LC offer different motion rates (60 Hz vs 120 Hz), which can impact smoothness during fast-moving scenes like sports and gaming. Both models support 4K 3840 x 2160 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Audio output differs between the two (24 W vs 2 X 15 W), which can influence overall sound clarity and loudness. Both TVs come with smart platforms that support popular streaming apps and voice control features. Overall, both models are capable choices in their segment, offering a balance between performance, features, and usability. Elista LED-SU43ECA69 and Toshiba 43C350LC are well-equipped smart TVs that aim to provide a balance of picture quality, performance, and smart capabilities.

Verdict: Both models offer good value, and the better option depends on your specific requirements and viewing preferences.

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