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Hisense 40A4QAU
Rs.38,583.30

LG 43NANO73SQA
Rs.38,990.00
Model No 40A4QAU 43NANO73SQA
TV Type Smart TV Smart TV
Screen Size 40 Inch (102 cm) 43 Inch (109.22 cm)
Resolution 1920 x 1080 4K 3840 x 2160
Aspect Ratio 16:9 16:9
Motion Rate 60 Hz 60 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 2.0
Supported Audio Formats : MP2, MP3, MP4, AAC, WMA, WAV, FLAC
Supported Video Formats : AVI, MP4, MOV, MKV, MPG, MPEG, VOB, FLV, WebM, OGM
Supported Picture Formats : JPEG, BMP, PNG, GIF
USB Version : 2.0
Supported Audio Formats : AC4, AC3, EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X
Supported Video Formats : MKV, DivX, MP4, AVI, ASF, MOV, FLV
Supported Picture Formats : JPEG, JPS, MPO
Video
Backlight : 2K FHD Direct LED
Noise Reduction : Yes
Depth Enhancer : Yes
Natural Colour Enhancer : Yes
Smooth Motion Rate : 60
Panel Bit Depth : 8Bit
Backlight Type : DLED
Brightness : 250 Nit
Picture Processor : NT72690TBG-8C2K/W
Picture Mode : Standard,Cinema Day, Cinema Night, Dynamic, Sports
Decoder : MPEG 2 / MPEG 4 / HEVC ( H.265 ) / MPEG4 ( H.264 ) / H.265 Decoder
BackLight : 4K UHD NanoCell
HLG : Yes
HDR 10 Pro : Yes
Filmmaker Mode : Yes
Billion Rich Color : Yes
HDR Dynamic Tone Mapping : Yes
Wide Color Gamut : Nano Color
HDR : Active HDR
Display Type : 4K NanoCell
Resolution Upscaler : 4K Upscaler
Picture Processor : α5 Gen5 AI Processor 4K
Audio
Audio Output Power ( RMS ) : 2 X 7 W
Dolby Digital : Yes
User Equaliser : Yes
Digital Audio Output : Yes
Virtual Surround : DTS Virtual X
Audio Output ( RMS ) : 20 W
Clear Voice Pro : Yes
AI Acoustic Tuning : Yes
Auto Volume Leveling : Yes
TV Sound Mode Share : Yes
Bluetooth Surround Ready : Yes
Bluetooth Audio Playback : Yes
Speaker Direction : Down Firing
Speaker System : 2.0 Channel
AI Sound Pro : AI Sound Pro ( Virtual 5.1.2 Up-Mix )
Connectivity Options
HDMI ( 2.0 ) : 2
USB ( 2.0 ) : 1
RF Input : Yes
Ethernet / LAN : Yes
Anyview Stream : Yes
Composite In ( AV ) : Yes
Headphone Output : Yes
HDMI ARC : YES eARC
Wi-Fi : IEEE 802.11 b, g, n, ac, ad ( 2.4G )
HDMI ( 2.0 ) : 3 ( 1 Rear, 2 Side )
USB ( 2.0 ) : 2 ( 1 Rear, 1 Side )
RF Input : 1 Side
Ethernet / LAN : 1 Rear
Digital Audio Output ( Optical ) : 1 Rear
Bluetooth 5.0 : Yes
Simplink ( HDMI CEC ) : Yes
HDMI Audio Return Channel : eARC ( HDMI 2 )
Wi-Fi Built-in : Wi-Fi 5 ( 802.11ac )
Smart TV Features
Operating System : VIDAA U8.5
DLNA : Yes
Netflix : Yes
Disney+ : Yes
YouTube : Yes
Prime Video : Yes
Apple AirPlay2 : Yes
AI Sports Mode : Yes
Streaming Video On Demand : Yes
Web Browser : Odin
Streaming Apps : Netflix, Disney+, tvnz+, NEON, YouTube, Prime Video & Many More……
Operating System : LG webOS Smart TV
Magic Tap : Yes
Sports Alert : Yes
LG AI ThinQ™ : Yes
AI Brightness : Yes
Amazon Alexa : Yes
Google Assistant : Yes
Full Web Browser : Yes
LG Content Store : Yes
Home Dashboard : Yes
Works With Apple Airplay : Yes
Amazon Echo Connection : Yes
Google Home Connection : Yes
Works With Apple Homekit : Yes
Intelligent Voice Recognition : Yes
My Profile ( Content Recommendation ) : Yes
Direct Keys ( Apps ) : Netflix, Prime Video, Disney+ Hotstar
AI Functions : AI Home, AI Recommendation, Intelligent Edit
Magic Remote Control : Yes ( Universal Control, Point, Click, Scroll, Voice )
Other Features
Design : Premium Design
Front Colour : Black
Hotel TV : Yes
Parental Control : Yes
Analog Tuner : Yes
3 Years Warranty : Televisions
Digital Tuner : DVB-T / DVB-T2
EPG : 7 Days For All Services
Media Player : Yes ( Video, Audio, Picture )
12 Months Warranty : Accessories, Audio Products
Design : NanoCeli Design
HGiG Mode : Yes
Game Genre : Yes
Game Optimizer : Yes
Game Dashboard : Yes
Auto Low Latency Mode ( ALLM ) : Yes
Country of Origin : India
Imported By : LG Electronics India (P) Ltd.
General Details
Power Supply : AC 100V~240V,50Hz / 60Hz
Power Consumption Typical : 74 W
Power Consumption Standby : < 0.5 W
Energy Rating : 7
Weight Without Stand : 4.7 Kg
Weight With Stand : 4.8 Kg
Product Weight Packaged : 6.9 Kg
VESA Wall Mount Compatible : 100 mm X 200 mm
Power Supply ( Voltage, Hz ) : AC 100~240V 50-60Hz
Power Consumption Standby : Under 0.5 W
TV Weight Without Stand : 9.2 Kg
TV Weight With Stand : 9.3 Kg
Packaging Weight : 11.0 Kg
Supplied Accessories
Remote Control : Yes
2 X AAA Batteries : Yes
Quick Setup Guide : Yes
User Manual : Available Online
Remote Control : Magic Remote Control
Batteries : Yes
E-Manual : Yes
User Manual : Yes
Warranty Card : Yes

Compare Hisense 40A4QAU with:

Compare LG 43NANO73SQA with:

Key Differences

LG 43NANO73SQA and Hisense 40A4QAU are well-equipped smart TVs that aim to provide a balance of picture quality, performance, and smart capabilities. There is a difference in screen size (43 Inch (109.22 cm) vs 40 Inch (102 cm)), and a larger screen generally provides a more immersive viewing experience. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Both TVs provide decent motion handling, making them suitable for everyday viewing including sports and action content. Overall, both models are capable choices in their segment, offering a balance between performance, features, and usability. LG 43NANO73SQA and Hisense 40A4QAU differ in resolution (4K 3840 x 2160 vs 1920 x 1080), which can affect overall clarity and sharpness of the display. Both TVs come with smart platforms that support popular streaming apps and voice control features. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience.

Verdict: Both TVs are strong contenders, and your final choice should depend on your preference for screen size, motion performance, and smart features.