Best For
Best for Movies
LG 43QNED86A6C
Best for Gaming Value
Hisense 43E7QTUK
Better Sound Quality
LG 43QNED86A6C
Best Smart TV Experience
LG 43QNED86A6C
Best Value
Hisense 43E7QTUK
The Hisense 43E7QTUK and LG 43QNED86A6C are both 43-inch 4K smart TVs aimed at users looking for sharp picture quality, modern smart features, and gaming support. The Hisense model stands out with its QLED panel, Dolby Vision, Dolby Atmos, low input lag, and strong value-for-money positioning. Meanwhile, the LG 43QNED86A6C brings premium QNED display technology, a more advanced AI processor, superior audio output, WebOS 25, and longer software support. Choosing between them comes down to whether you prioritize affordability and gaming value or a more refined smart TV experience with enhanced picture processing.
Verdict
The LG 43QNED86A6C is the stronger overall TV thanks to its QNED display technology, α7 AI Processor Gen8, 20W audio system, advanced AI features, and WebOS ecosystem. It delivers a more premium viewing experience for movies, streaming, and everyday use.
The Hisense 43E7QTUK remains an excellent alternative for budget-conscious buyers, offering Dolby Vision, Dolby Atmos, VRR, ALLM, and very low gaming input lag at a likely lower price point.
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| Model No |
43E7QTUK |
43QNED86A6C |
| TV Type |
Smart TV |
Smart TV |
| Screen Size |
43 Inch (109.22 cm) |
43 Inch (109.22 cm) |
| Resolution |
4K 3840 x 2160 |
4K 3840 x 2160 |
| Aspect Ratio |
16:9 |
16:9 |
| Motion Rate |
60 Hz |
60 Hz |
| Viewing Angle |
178°/178° |
178°/178° |
| USB |
| USB Version |
: 2.0 |
| Supported Audio Formats |
: OPUS, WAV, AAC, MP3, FLAC, WMA, MPEG |
| Supported Video Formats |
: HEVC, AVC, WEBM, MPEG, MOV, WMV, FLV, TS, MKV, MP4, AVI |
| Supported Picture Formats |
: JPEG, BMP, PNG, GIF |
|
| USB Version |
: 2.0 |
| Supported Audio Formats |
: MP3, AC4, AC3, EAC3, AAC, MP2, PCM, WMA |
| Supported Video Formats |
: MKV, DivX, MP4, AVI, ASF, MOV, FLV |
| Supported Picture Formats |
: JPEG, PNG, BMP, WebP, JPS, MPO |
|
| Video |
| Backlight |
: 4K UHD QLED |
| HGL |
: Yes |
| HDR |
: Yes |
| MEMC |
: Yes |
| HDR10 |
: Yes |
| Dolby vision |
: Yes |
| AI 4K Upscaler |
: Yes |
| Eye Care Mode |
: Yes |
| Filmmaker Mode |
: Yes |
| HDR10+ Decoding |
: Yes |
| 4K HDR Immersive |
: Yes |
| Upscaling Ultra HD |
: Yes |
| Wide Colour Gamut |
: Yes |
| Quantum Dot Colour |
: Yes |
| 3D Digital Comb Filter |
: Yes |
| MPEG Noise Reduction |
: Yes |
| Mosquito Noise Reduction |
: Yes |
| Panel Response Time |
: 8 ms |
| Contrast Ratio |
: 4000:1 |
| Colour |
: Billion+ Shades Of Vivid Colour |
|
| Backlight |
: 4K UHD EDGE QNED |
| HLG |
: Yes |
| HDR10 |
: Yes |
| Auto Calibration |
: Yes |
| Filmmaker Mode™ |
: Yes |
| AI Brightness Control |
: Yes |
| Dynamic Tone Mapping |
: Yes |
| Dimming Technology |
: Local Dimming |
| AI Upscaling |
: 4K Super Upscaling |
| Wide Color Gamut |
: Dynamic QNED Color |
| Picture Processor |
: α7 AI Processor 4K Gen8 |
| Picture Mode |
: 10 Modes ( Personalized Picture Wizard, Vivid, Standard, APS ( Auto Power Save ), Cinema, Sports, Game, Filmmaker, ( ISF ) Expert ( Bright Room ), ( ISF ) Expert ( Dark Room )) |
|
| Audio |
| Sound Output Power ( RMS ) |
: 2 X 7 |
| EzPlay |
: Yes |
| TV Mode |
: Yes |
| User Equalizer |
: Yes |
| Dolby Atmos System |
: Yes |
| Sound Technology |
: Dolby Atmos, DTS Virtual X Decoding |
|
| Audio Output ( RMS ) |
: 20 W |
| LG Sound Sync |
: Yes |
| WOW Orchestra |
: Yes |
| AI Acoustic Tuning |
: Yes |
| Sound Mode Share |
: Yes |
| Simultaneous Audio Output |
: Yes |
| Speaker Direction |
: Down Firing |
| Speaker System |
: 2.0 Channel |
| Bluetooth Surround Ready |
: Yes ( 2 Way Playback ) |
| Clear Voice Pro |
: Yes ( Auto Volume Leveling ) |
| AI Sound |
: α7 AI Sound Pro ( Virtual 9.1.2 Up-Mix ) |
| Audio Codec |
: AC4, AC3 ( Dolby Digital ), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X ( Refer To Manual ) |
|
| Connectivity Options |
| HDMI ( 2.1 ) |
: 3 ( HDMI1,2 X 2.1 ALLM, VRR 60HZ, HDMI3 X 2.1 eARC, ALLM, VRR 60Hz ) |
| USB ( 2.0 ) |
: 2 |
| Light Sensor |
: Yes |
| Ethernet / LAN |
: 1 Yes |
| Composite In ( AV ) |
: 1 Yes |
| Headphone Output |
: 1 Yes |
| Number Of RF Tuners |
: 2 Yes |
| Number Of Audio ( L / R ) Inputs |
: 1 Yes |
| Digital Audio Interface Outputs ( S/PDIF ) |
: 1 Yes |
| Bluetooth |
: Yes |
| Common Interface ( CI+ ) |
: V2.0 |
| Wi-Fi |
: IEEE 802.11 a / b / g / n / ac-2.4G, 5G |
|
| HDMI ( 2.1 ) |
: 3ea ( Supports eARC, ALLM ) |
| USB ( 2.0 ) |
: 2ea |
| Ethernet / LAN |
: 1ea |
| RF Input ( Antenna, Cable ) |
: 2ea |
| Optical Digital Audio Out ( SPDIF ) |
: 1ea |
| Wi-Fi 5 |
: Yes |
| Bluetooth 5.1 |
: Yes |
| HDMI-CEC ( Simplink ) |
: Yes |
| HDMI Audio Return Channel |
: eARC ( HDMI 2 ) |
| CI Slot |
: 1ea ( Except For UK, Ireland ) |
|
| Smart TV Features |
| Operating System |
: VIDAA SMART |
| Netflix |
: Yes |
| Disney+ |
: Yes |
| YouTube |
: Yes |
| Apple TV+ |
: Yes |
| App Store |
: Yes |
| Prime Video |
: Yes |
| Voice Control |
: Yes |
| YouTube Kids |
: Yes |
| Screen Sharing |
: Yes |
| Airplay 2 Support |
: Yes |
| Content Sharing |
: DMP, DMR |
| Important Apps |
: Hungama Play, Disney+, NBA, FIFA+, Apple TV+, Sweet TV, Tet+, AccuWeather, VIDAA Art, VIDAA Free, App Store, Game Center, Plex, Redbull TV, Deezer, Toon Goggles, Kidoodle TV, UEFA TV, EON, DAZN, YouTube Kids, Rakuten TV, Prime Video, YouTube, Netflix |
|
| Operating System |
: WebOS 25 Smart TV |
| Voice ID |
: Yes |
| AI Chatbot |
: Yes |
| Home Hub |
: Yes |
| Google Cast |
: Yes |
| LG Channels |
: Yes |
| Full Web Browser |
: Yes |
| Google Home, Hub |
: Yes |
| USB Camera Compatible |
: Yes |
| Works With Apple Home |
: Yes |
| Works With Apple Airplay |
: Yes |
| Intelligent Voice Recognition |
: Yes |
| Magic Remote Control |
: Built-In |
| The Security Update Is Supported Until |
: 31/12/2029 |
| Smartphone Remote App |
: Yes ( LG ThinQ ) |
| Content Partners |
: Netflix, Max, Disney+, YouTube, Prime Video, ESPN, Apple TV, Sling TV & More......... |
|
| Other Features |
| Design |
: Bezel-Less Design |
| Colour Of Appliance |
: Black |
| Stand Colour |
: Black |
| AI Light Sensor |
: Yes |
| Parental Control |
: Yes |
| Media Player |
: Audio, Picture, Video |
| PVR Function |
: Depends On Location |
| Time Shift |
: Depends On Location |
| Digital & Analog Tuner |
: DVB-T2 / T / C / S2 / S |
|
| Design |
: Super Slim Design |
| Gray Scale |
: Yes |
| Invert Colors |
: Yes |
| High Contrast |
: Yes |
| Analog TV Reception |
: Yes |
| Digital TV Reception |
: DVB-T2/T ( Terrestrial ), DVB-C ( Cable ), DVB-S2/S ( Satellite ) |
|
| General Details |
| Power Supply |
: AC 100 V~240 V 50 /60Hz |
| Power Consumption In Working Mode Max |
: 100 W |
| On Mode Power Demand In High Dynamic Range ( HDR ) |
: 81 W |
| On Mode Power Demand For Standard Dynamic Range ( SDR ) |
: 48 W |
| Power Consumption Standby |
: 0.5 W |
| Energy Efficiency Class HDR |
: G |
| Energy Efficiency Class SDR |
: E |
| Weight Without Stand |
: 6.9 Kg |
| Weight With Stand |
: 6.9 Kg |
| Product Weight Packaged |
: 10 Kg |
| VESA Wall Mount Compatible |
: 200 mm X 300 mm |
|
| Power Supply |
: AC 100~240V 50-60Hz |
| Power Consumption |
: 54 - 85 W |
| Power Consumption Standby |
: Under 0.5 W |
| TV Weight Without Stand |
: 9.3 Kg |
| TV Weight With Stand |
: 13.1 Kg |
| Packaging Weight |
: 15.2 Kg |
| VESA Mounting |
: 200 mm X 200 mm |
|
| Supplied Accessories |
| Remote Control |
: Yes |
| Stand |
: Yes |
| Power Cable |
: Yes |
| User Manual |
: Yes |
| 2 AAA Batteries |
: Yes |
| Quick Set Up Guide |
: Yes |
|
| Remote Control |
: Magic Remote MR25GA, MR25GB ( UK, Italy ) |
| Power Cable |
: Yes ( Detachable ) |
|
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Compare Hisense 43E7QTUK with:
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Compare LG 43QNED86A6C with:
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Frequently Asked Questions
Which product is better for gaming?
Both support VRR and ALLM, but the Hisense 43E7QTUK has input lag of 10ms or less, making it the better value-focused gaming choice.
Does Product 1 support Dolby Atmos?
Yes, the Hisense 43E7QTUK includes Dolby Atmos and DTS Virtual:X decoding for a more immersive audio experience.
Which TV offers better picture quality?
The LG 43QNED86A6C has the advantage with QNED technology, local dimming, Dynamic Tone Mapping, and the α7 AI Processor 4K Gen8.
Which TV has the better smart platform?
The LG 43QNED86A6C offers a more advanced smart experience with WebOS 25, AI Chatbot, Voice ID, LG ThinQ integration, and software support through 2029.
Which TV is better for watching HDR content?
The LG 43QNED86A6C delivers a more refined HDR experience through local dimming and advanced image processing, while the Hisense supports both Dolby Vision and HDR10+.
Which TV offers better value for money?
The Hisense 43E7QTUK generally offers better value thanks to its combination of QLED technology, Dolby Vision, Dolby Atmos, and gaming features at a more affordable position in the market.
Top Differences- Display Technology: 4K UHD QLED Vs 4K UHD EDGE QNED
- HDMI Ports: 3 ( HDMI1,2 X 2.1 ALLM, VRR 60HZ, HDMI3 X 2.1 eARC, ALLM, VRR 60Hz ) Vs 3ea ( Supports eARC, ALLM )
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