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Hisense 55U68K
Rs.39,762.38

AURAAA 554KUHD
Rs.39,990.00
Model No 55U68K 554KUHD
TV Type Smart TV Smart TV
Screen Size 55 Inch (139 cm) 55 Inch (139 cm)
Resolution 4K 3840 x 2160 4K 3840 x 2160
Aspect Ratio 16:9 16:9
Motion Rate 60 Hz 60 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 2.0
Supported Audio Formats : WMA, WMV, MP4, FLAC, MP2, MP3
Supported Video Formats : AVI, WMV, MP4, MOV, 3GP, MKV, MPG, MPEG, VOB, FLV, WebM, OGM
Supported Picture Formats : JPEG, BMP, PNG, GIF, MPO
USB Version : 2.0
Supported Audio Formats : AAC, MP3, WMA, WAV
Supported Video Formats : MKV, MP4, MOV
Supported Picture Formats : JPEG, PNG, GIF
Video
Backlight : 4K UHD QLED & ULED
MEMC : Yes
HDR10+ : Yes
4K Upscaling : Yes
Dolby Vision™ : Yes
Local Dimming : Yes
Noise Reduction : Yes
Filmmaker Mode : Yes
Wide Color Gamut : Yes
Quantum Dot Colour : Yes
Motion Rate : 240
Peak Brightness : 600 Nits
Colours : 1.07 Billion
Local Dimming Zones : 32 Local Dimming Zones
Backlight Type Source : Full Array Local Dimming
Backlight : 4K UHD LED
4K HDR : Yes
Panel Type : A+ Grade Panel
Audio
Sound Output Power( RMS ) : 2 X 10 W
Audio Technologies : Dolby Atmos®
Audio Output ( RMS ) : 24 W
Number Of Speakers : 2
Stereo Speaker : Yes
Connectivity Options
HDMI 2.0 : 4 X HDMI 2.0 ( 1 X ARC / CEC )
USB 2.0 : 2
HDMI CEC : Yes
Bluetooth™ : Yes
RF Antenna : Yes
Ethernet / LAN : Yes
Earphone / Audio Output : Yes
Digital Audio Output Optical : Yes
HDMI ARC : Yes ( Label )
Wireless Built- In : 802.11 ac Dual Band (2.4 / 5 GHz )
HDMI : 3
USB 2.0 : 2
AV IN : Yes
Ethernet / LAN : Yes
WiFi : 5GHz
Smart TV Features
Operating System : Google TV
Netflix : Yes
Disney + : Yes
Prime Video : Yes
Google Assistant : Yes
Built-In Web Browser : Yes
Works With Amazon Alexa : Yes
Hands-Free Voice Control : Yes
Operating System : LG webOS
CPU : Quad Core
RAM : 1.5 GB
ROM : 8 GB
Google Assistant : Yes
Supported Apps : Netflix, Prime Videos, Disney+Hotstar, Youtube
Other Features
Design : Bezel-Less Design
Sleep Timer : Yes
Game Mode : Yes
Parental Control : Yes
Closed Captioning : Yes
Digital Media Player : Yes
Text-To-Speech ( CVAA-TTS ) : Yes
Variable Refresh Rate ( VRR ) : Yes
Automatic Low-Latency Mode ( ALLM ) : Yes
Warranty : 1 - Year ( In-Home )
Menu Languages : English, French, Spanish
Design : Bezel Less
Mirror Screen : Yes
USB Recording : Yes
USB To USB Copy : Yes
Last Channel Recall : Yes
General Details
Power Supply : AC 120V, 50 / 60Hz
Power Consumption : 170 W
Power Consumption Standby : <0.5 W
Weight With stand : 14.10 Kg
Weight With Packaged : 19.18 Kg
VESA Mount Pattern : 300 mm X 200 mm
Power Supply ( Voltage, Hz ) : 100 - 240 V - 50 / 60Hz
Power Consumption : 190 W
Supplied Accessories
Voice Remote Control : Yes
2 Batteries : Yes
Power Card : Yes
User Manual : Yes
Quick Start Guide : Yes
Remote Control - 1N : Yes
2 AAA Batteries - 2N : Yes
User Manual - 1N : Yes

Compare Hisense 55U68K with:

Compare AURAAA 554KUHD with:

Key Differences

Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. AURAAA 554KUHD and Hisense 55U68K are well-equipped smart TVs that aim to provide a balance of picture quality, performance, and smart capabilities. Both TVs come in similar screen sizes, making them suitable for comparable viewing setups and room environments. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Both TVs come with smart platforms that support popular streaming apps and voice control features. Both TVs provide decent motion handling, making them suitable for everyday viewing including sports and action content. Overall, both models are capable choices in their segment, offering a balance between performance, features, and usability. Both models support 4K 3840 x 2160 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming.

Verdict: Choosing between AURAAA 554KUHD and Hisense 55U68K depends on your usage, whether you prioritize display quality, smoother motion, or smart features.