| Model No |
43UR7550PSC |
40A4KAU |
| TV Type |
Smart TV |
Smart TV |
| Screen Size |
43 Inch (109.22 cm) |
40 Inch (102 cm) |
| Resolution |
4K 3840 x 2160 |
1920 x 1080 |
| Aspect Ratio |
16:9 |
16:9 |
| Motion Rate |
60 Hz |
60 Hz |
| Viewing Angle |
178°/178° |
178°/178° |
| USB |
| USB Version |
: 2.0 |
| Supported Audio Formats |
: AC4, AC3, EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X |
| Supported Video Formats |
: MKV, DivX, MP4, AVI, ASF, MOV, FLV |
| Supported Picture Formats |
: JPEG, JPS, MPO |
|
| USB Version |
: 2.0 |
| Supported Audio Formats |
: WMA, WMV, MP4, FLAC, MP2, MP3 |
| Supported Video Formats |
: AVI, WMV, MP4, MOV, 3GP, MKV, MPG, MPEG, VOB, FLV, WebM, OGM |
| Supported Picture Formats |
: JPEG, BMP, PNG, GIF |
|
| Video |
| BackLight |
: 4K UHD Direct LED |
| HLG |
: Yes |
| HDR10 |
: Yes |
| Filmmaker Mode ™ |
: Yes |
| AI Brightness Control |
: Yes |
| Dynamic Tone Mapping |
: Yes |
| Display Type |
: 4K UHD |
| AI Upscaling |
: 4K Upscaling |
| Picture Processor |
: α5 AI Processor 4K Gen6 |
| Picture Mode |
: 9 Modes ( Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, ( ISF ) Expert ( Bright Room ), ( ISF ) Expert ( Dark Room )) |
|
| Backlight |
: 2K FHD DLED |
| Crystal Clear Resolution |
: Yes |
| Natural Colour Enhancer |
: Yes |
| HDR Classification |
: Yes |
| Panel Bit Depth |
: 8Bit |
| Picture Engine |
: Hi View Engine |
| Decoder |
: HEVC ( H.265 ), H.264, MPEG4, MPEG2 |
|
| Audio |
| Audio Output ( RMS ) |
: 20 W |
| Clear Voice Pro |
: Yes |
| LG Sound Sync |
: Yes |
| AI Acoustic Tuning |
: Yes |
| Sound Mode Share |
: Yes |
| Simultaneous Audio Output |
: Yes |
| Speaker Direction |
: Down Firing |
| Speaker System |
: 2.0 Channel |
| Bluetooth Surround Ready |
: Yes ( 2 Way Playback ) |
| AI Sound Pro |
: AI Sound ( Virtual 5.1 Up-Mix ) |
| Audio Codec |
: AC4, AC3 ( Dolby Digital ), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X ( Refer To Manual ) |
|
| Sound Output ( RMS ) |
: 2 X 7 W |
| DTS Virtual : X |
: Yes |
| User Equaliser |
: Yes |
|
| Connectivity Options |
| HDMI ( 2.1 ) |
: 3ea ( Supports eARC, ALLM As Specified In HDMI 2.1 ) |
| USB ( 2.0 ) |
: 2ea |
| Ethernet / LAN |
: 1ea |
| RF Input ( Antenna / Cable ) |
: 1ea |
| SPDIF ( Optical Digital Audio Out ) |
: 1ea |
| Wi-Fi 5 |
: Yes |
| Bluetooth 5.0 |
: Yes |
| Simplink ( HDMI CEC ) |
: Yes |
| HDMI Audio Return Channel |
: eARC ( HDMI 2 ) |
|
| HDMI 2.0 |
: 2 |
| USB 2.0 |
: 2 |
| Ethernet / LAN |
: Yes |
| Headphone Out |
: Yes |
| Composite In ( AV ) |
: Yes |
| Wi-Fi |
: IEEE 802.11 b/g/n ( 2.4G ) |
|
| Smart TV Features |
| Operating System |
: webOS 23 |
| ThinQ |
: Yes |
| Sports Alert |
: Yes |
| Family Settings |
: Yes |
| Full Web Browser |
: Yes |
| USB Camera Compatible |
: Yes |
| Works With Apple Airplay2 |
: Yes |
| Intelligent Voice Recognition |
: Yes |
| Magic Remote Control Built-In |
: Yes |
| Room To Room Share |
: Yes ( Receiver ) |
| Smartphone Remote App |
: Yes ( LG ThinQ ) |
|
| Operating System |
: VIDAA U7 |
| CPU |
: Quad Core |
| Freeview Plus |
: Yes |
| Amazon Alexa |
: Yes |
| VIDAA Mobile App |
: Yes |
| Smart Home Ready |
: Yes |
| Go Hands-Free With Google Assistant |
: Yes |
| Apple Airplay & Apple Home |
: Yes |
| Streaming Video On Demand |
: Yes |
| Web Browser |
: Odin |
| Thousands Of Shows Across |
: Netflix, YouTube, Prime Video, Disney+, Kayo, Foxtel, Stan iView, Freeview Plus & Many More.................. |
|
| Other Features |
| Design |
: Slim Design |
| Gray Scale |
: Yes |
| HGiG Mode |
: Yes |
| Invert Colors |
: Yes |
| High Contrast |
: Yes |
| Auto Low Latency Mode ( ALLM ) |
: Yes |
| Country of Origin |
: India |
| Game Optimizer |
: Yes ( Game Dashboard ) |
| Imported By |
: LG Electronics India (P) Ltd. |
|
| Front Colour |
: Black |
| Hotel TV |
: Yes |
| Game Mode |
: Yes |
| AI Sports Mode |
: Yes |
| Parental Control |
: Yes |
| TÜV Rheinland User Data Protection Certification |
: Yes |
| Energy Ratings |
: 7 Stars |
| Digital & Analog Tuner |
: DVB-T / DVB-T2 |
| EPG |
: 7 Days For All Services |
| Media Player |
: Yes ( Video, Audio, Picture ) |
|
| General Details |
| Power Supply ( Voltage, Hz ) |
: AC 100~240V 50-60Hz |
| Power Consumption Standby |
: Under 0.5 W |
| TV Weight Without Stand |
: 8.8 Kg |
| TV Weight With Stand |
: 8.9 Kg |
| Packaging Weight |
: 10.7 Kg |
| VESA Mounting |
: 200 mm X 200 mm |
|
| Power Supply |
: AC100V~240V |
| Power Consumption |
: 121 kWh Per Year |
| Power Consumption Standby |
: ≤0.5 W |
| Weight Without Stand |
: 5.4 Kg |
| Weight With Stand |
: 5.5 Kg |
| Weight Packaged |
: 8.4 Kg |
| Wall Mount Dimensions |
: 100 mm X 200 mm |
|
| Supplied Accessories |
| Remote Control |
: Magic Remote Control |
| AA X 2EA Batteries |
: Yes |
| User Manual |
: Yes |
| Warranty Card |
: Yes |
| Power Cable Detachable |
: Yes |
|
| Remote Control |
: EN2V36H |
| 2 X AAA Batteries |
: Yes |
| User Manual |
: Yes |
| Quick Set Up Guide |
: Yes |
|
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Compare LG 43UR7550PSC with:
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Compare Hisense 40A4KAU with:
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Key Differences
Hisense 40A4KAU and LG 43UR7550PSC are two competitive smart TVs offering a mix of display performance, smart features, and overall value for different types of users. There is a difference in screen size (40 Inch (102 cm) vs 43 Inch (109.22 cm)), and a larger screen generally provides a more immersive viewing experience. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Both TVs provide decent motion handling, making them suitable for everyday viewing including sports and action content. Hisense 40A4KAU and LG 43UR7550PSC differ in resolution (1920 x 1080 vs 4K 3840 x 2160), which can affect overall clarity and sharpness of the display. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Overall, both models are capable choices in their segment, offering a balance between performance, features, and usability. Both TVs come with smart platforms that support popular streaming apps and voice control features. Verdict: Choosing between Hisense 40A4KAU and LG 43UR7550PSC depends on your usage, whether you prioritize display quality, smoother motion, or smart features.
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