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Philips 40PFL6770-V7
Rs.45,000.00

LG 43LJ554T
Rs.44,990.00
Model No 40PFL6770-V7 43LJ554T
TV Type LED TV LED TV
Screen Size 40 Inch (102 cm) 43 Inch (109.22 cm)
Resolution 1920 x 1080 1920 x 1080
Aspect Ratio 16:9 16:9
Motion Rate 240 Hz 50 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 2.0
Supported Audio Formats : Mp3
Supported Video Formats : AVI, MP4, MKV, PS, ASF, MOV, MPG, MPEG
Supported Picture Formats : JPEG, BMP, JPE, PNG
USB Version : 2.0
Supported Audio Formats : MP3, AAC, WMA, MP2, AC3
Supported Video Formats : MKV, DivX, MP4, AVI, ASF, MOV, FLV, DAT, VOB
Supported Picture Formats : JPEG, JPS, MPO
Video
3D Combfilter : Yes
Digital Crystal Clear Plus : Yes
Digital Noise Reduction : Yes
BackLight : Slim LED
Color Master Engine : Yes
Active Noise Reduction : Yes
IPS Panel : Yes
Analog TV Reception : Yes
PMI (Picture Mastering Index) : 1000
Display Type : Flat
Digital TV Reception : Yes ( DVB-T2 )
Aspect Ratio : 5 Modes ( 16:9, Origional ,4:3, Vertical Zoom, All Direction Zoom )
Picture Mode : 8 modes ( Vivid, Standard, APS, Cinema, Cricket, Game, Expert1, Expert2 )
Audio
Output Power ( RMS ) : 20 W
Auto Volume Leveller : Yes
Built-In Speakers : 2
Sound System : Stereo
Audio Output ( RMS ) : 20 W
Clear Voice III : Yes
Surround Sound : Yes
‎Dolby Digital Plus : Yes
DTS Decoder : Yes
Sound Mode : Standard, Cinema, Clear Voice, Cricket, Bollywood, Game
Connectivity Options
HDMI : 3
USB : 3
Number Of AV Connections : 2
Antenna IEC75 : Yes
Component Video ( Y Pb Pr ) input : Yes
Composite video ( CVBS ) Input : Yes
Headphone Out : Yes
EasyLink : Yes
Ethernet : Yes
Front / Side Connections : SD Card Clot
LAN Wireless : IEEE 802.11 b / g / n
HDMI : 2
USB : 1
RF In : 1
Digital Audio Out ( Optical ) : 1
LAN : 1
Headphone Out : 1
‎Wi-Fi : Yes
WiFi Direct : Yes
Component In ( Y.Pb,Pr +Audio ) : 1 ( Composite / Component Common )
Smart TV Features
Operating System : LG webOS
Live Zoom : Yes
LG Store : Yes
Music Player : Yes
DLNA : Yes
Full Web Browser : Yes
Miracast TM : Yes
Intel Widi : Yes
Network File Browser : Yes
Wi-Fi ( Built IN / Optional ) : Yes
Single Click ( Quick ) Access : Yes
Magic Mobile Connection : Yes
Premium Content ( India Specific Apps ) : Yes
Smart Phone Remote Controller ( Remote App ) : Yes
Multi-Tasking ( Surf & Watch ) : Yes
Launcher ( Recent / Home / My Apps ) : Yes
Game World : Yes ( In LG Store )
Other Features
Autostore : Yes
Fine Tuning : Yes
Graphical User Interface : Yes
On Screen Display : Yes
On-Screen Display Languages : English
DivX ( SD / HD ) : DivX HD
Smart Energy Saving : Yes
Built - In Games : Yes
Local Key Type : Joystick
OSD Language : Total 25, Indian : 12 ( Hindi, Bengali, Telugu, Tamil, Malyalam, Assamese, Kannada, Urdu, Marathi ,Punjabi, Gujrati, Udeya ) SubjectTo Updation Regularly
Subtitle for DivX ( Language ) : 20 Language (Arabic, Cantonese, English, French, German, Hebrew, Hindi, Italian, Japanese, Korean, Mandarin, Maori, Persian, Russian, Spanish, Vietnamese, Chinese, Malay, Thai, Tamil )
General Details
Power Supply : 100-240VAC, 50/60Hz
Power Consumption : 100 W
Standby Power Consumption : Less Than 0.5 W
TV Without Stand : 7.7 Kg
Product Weight With Stand : 8.1 Kg
Power Supply : 100~240 Vac 50 ~ 60 Hz
Power Consumption (Stand-by) : 0.3 W
Set Weight ( Without Stand ) : 8.3 Kg
Set Weight ( With Stand ) : 8.4 Kg
Set Weight ( In Carton ) : 10.5 Kg
Supplied Accessories
Remote Control : Yes
2 x AAA Batteries : Yes
User Manual : Yes
Power Cord : Yes
Warranty certificate : Yes
Safety / Legal Instructions : Yes
Tabletop Swivel Stand : Yes
Wall Mounting Bracket : Yes
Convential Remote Control : Yes

Compare Philips 40PFL6770-V7 with:

Compare LG 43LJ554T with:

There is a difference in screen size (40 Inch (102 cm) vs 43 Inch (109.22 cm)), and a larger screen generally provides a more immersive viewing experience. Both TVs come with smart platforms that support popular streaming apps and voice control features. In general, both TVs cater to modern entertainment needs, including streaming, gaming, and everyday viewing. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Philips 40PFL6770-V7 and LG 43LJ554T offer different motion rates (240 Hz vs 50 Hz), which can impact smoothness during fast-moving scenes like sports and gaming. Both models support 1920 x 1080 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming. Philips 40PFL6770-V7 and LG 43LJ554T are two competitive smart TVs offering a mix of display performance, smart features, and overall value for different types of users. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions.

Verdict: Both TVs are strong contenders, and your final choice should depend on your preference for screen size, motion performance, and smart features.

Top Differences

  • Screen Size: 40 Inch (102 cm) Vs 43 Inch (109.22 cm)
  • Refresh Rate: 240 Hz Vs 50 Hz